FelsineoVeg
COMPANY PROFILE
FelsineoVeg S.r.l., a company of the Felsineo Group, was founded in 2016 to respond to new consumption trends. With Good&Green, the line of sliced and organic plant-based products, the company offers an alternative to introduce a varied and balanced diet with the right intake of 100% plant-based proteins. In line with its attention and respect for the community and the environment, on December 17, 2021, FelsineoVeg S.r.l. became a Benefit Corporation.
COMPANY OBJECTIVE
FelsineoVeg aimed to raise market awareness about plant-based products and their value within a balanced and healthy diet. With the introduction of the Good&Green line, the company intended to position itself as a reference point in the 100% plant-based protein segment.
COMMUNICATION ACTIVITIES
- Public relations
- Media relations
- Editorial activities
- Event management
- Media planning
RESULTS
- Growth in the company’s positioning and product references in the veg segment
- Contribution to raising consumer awareness towards balanced nutritional styles
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