For over 45 years, Ar.pa Lieviti has been artisanally producing and marketing yeast for sweet and savory products, as well as preparations for creams, puddings, and panna cotta. The Ar.pa catalog includes a wide range of products dedicated to those who want to make all kinds of preparations, including starches and potato starch, vanilla for sweets, vanilla sugar, cocoa powder, instant creams, and fillings for sweets.

In the context of significant corporate developments, Ar.pa Lieviti needed to initiate a communication strategy that could enhance awareness, positioning, and the reputation of the brand within its key channels: GDO (Large-Scale Distribution), HoReCa (Hotel/Restaurant/Catering), and end consumers.

• Strategic consulting
• Corporate identity
• Below-the-line
• Catalog design
• Development of editorial projects
• Website development
• Social media management
• Media relations
• Event planning and management

• Growth in positioning and reputation
• Opening of new commercial opportunities
• New relationships with sales channels
• Increase in revenue